Question 1

Do I need to connect my accounts?

Accepted Answer

No. We only use public data. Just paste a handle or upload a CSV. No passwords, no API keys, no permissions. This also means you can track accounts you don't own: competitors, creators you admire, anyone.

Question 2

Why not just copy-paste into ChatGPT?

Accepted Answer

You could. But imagine doing that for 50 accounts, every day, tracking what changed. You'd lose your mind. We do the data collection automatically. You just ask questions.

Question 3

Which platforms do you support?

Accepted Answer

Instagram, TikTok, YouTube, X (Twitter), and LinkedIn. All in one place. We capture public posts, comments, engagement metrics, and profile data.

Question 4

Is the data real-time?

Accepted Answer

We update every few hours, not every second. Real-time would cost 100x more and rarely matters for the decisions you're making. Every screen shows when the data was last refreshed.

Question 5

Can you see private metrics like impressions?

Accepted Answer

No. Things like LinkedIn impressions or Instagram reach require login access. We only see what's public: posts, comments, likes, follower counts. This is intentional. It means you can track anyone, not just accounts you own.

Question 6

How does it learn my brand voice?

Accepted Answer

We read your existing posts. The more content you have, the better we match your tone, emoji usage, hashtag style, even your typical sentence length. Different platforms, different voices. We adapt.

Question 7

Can this handle hundreds of accounts?

Accepted Answer

Yes. Built for agencies managing dozens of clients. Use workspaces to separate clients, tags to group accounts, and bulk import to add many at once. Some teams track 200+ accounts.

Question 8

What AI model do you use?

Accepted Answer

Claude Sonnet 4.5 from Anthropic. We picked it because it's excellent at understanding and mimicking writing styles. We test other models regularly, but we're cautious about switching. Your brand voice consistency matters more than chasing the latest model.

Question 9

Will the AI-generated content perform well?

Accepted Answer

Honestly? We can't guarantee it. Performance depends on your audience, timing, and how you distribute the content. What we can do: show you what's worked before, explain why, and help you make better bets.

The AI workspace for social teams

Five platforms. One view.

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Frequently asked questions