How we run 30+ media outlets with MOD
At Zeratype we manage over 30 active media outlets. Each with its own voice, audience, and metrics. Here's how we use MOD to keep it from becoming unmanageable.
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Insights for social media teams
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Your AI stack will be irrelevant in 18 months
Nokia dominated smartphones. BlackBerry owned enterprise. Then the iPhone arrived. The same consolidation is happening with AI tools right now.
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Your Instagram comments are a goldmine you're ignoring
Most brands never read their comments systematically. The ones who do find content ideas, product feedback, and viral hooks hiding in plain sight.
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You're probably running your social strategy blind
After dozens of sales calls, I keep asking the same questions. Nobody has answers. The information exists. Nobody's looking at it.
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Stop rewatching your own content to find clips
Your hidden job is 'professional rewatcher.' Here's how teams find clip-worthy moments without scrubbing through hours of footage.
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General-purpose vs purpose-built
You screenshot competitors, paste posts into ChatGPT, maintain prompt libraries. Three tools where one should work. Why?
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ChatGPT doesn't know your brand voice
You paste examples, explain the tone, list what not to do. Tomorrow you do it again. What if AI could just read your actual posts instead?
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Your best content is trapped in audio files
Teams publish hours of podcasts, interviews, and meetings, then can't search, quote, or reference any of it. Making it searchable changes everything.
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